(Initial Idea - Sketch)
I started this project with a quick sketch of my diorama layout.
I then created a digital comp in Photoshop. When I started working with colours and textures, I was able to refine the look.
When it came to building this project I used cardboard, acrylics, dried moss and pebbles. I chose to work with a medium I have no experience in, because I feel school projects are my best opportunity to experiment.
My cartoon character I had designed for this cereal box was a fox, so I decided to use a fox figurine which (I think) targets a more mature audience. After completing the diorama, I photographed it with a Canon 5D Mark II, with a 24mm Tilt Shift lens @ f/ 3.5, .60sec. With the 24mm lens at f/ 3.5, I was able to give the image a deceiving element of depth. I attempted to target young adults who have a keen interest in alternative/ experimental design.
Thanks for checking out my work, feedback is much appreciated.